Privacy policy
Last updated: August 7, 2026
SIM+ operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). SIM+ is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.
1. Personal Information We Collect or Process
When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you. We may collect or process the following categories of personal information depending on how you interact with our Services:
- Contact Details: Name, billing address, shipping address, phone number, and email address (such as info@simpluscards.com or hello@simpluscards.com).
- Financial Information: Credit card, debit card, payment card details, transaction confirmations, and payment methods.
- Account Information: Username, password, security questions, and preferences, whether you register an account or complete purchases as a Guest Checkout.
- Transaction Information: SIM cards, data plans, or other items viewed, added to cart, purchased, or returned. Returns and exchanges for SIM cards and services are subject to our Return Policy (e.g., eligible within 10 days of purchase provided the SIM card or service has not been activated).
- Communications: Information you provide when contacting customer support or inquiring about our services.
- Device & Usage Information: IP address, device type, browser information, network connection, cookies, and browsing interaction with our website.
2. Personal Information Sources
We collect personal information directly from you (e.g., when you set up an account, make a purchase as a guest, or contact us), automatically through your device and cookies/tracking technologies (such as Google Analytics or Meta Pixel), and from third-party service providers like Shopify and payment processors.
3. How We Use Your Personal Information
We use your personal information for legitimate business purposes:
- Providing and Fulfilling Services: Processing payments, fulfilling order shipments, managing user accounts, and handling returns within 10 days of purchase (for unactivated SIMs/services).
- Marketing and Communications: Sending promotional communications and newsletters via email to users who opt-in. You may opt out of marketing emails at any time.
- Targeted Advertising & Analytics: Delivering relevant online ads and measuring website performance through analytics and pixels.
- Security and Legal Compliance: Detecting fraud, maintaining system integrity, and complying with applicable legal obligations.
4. How We Disclose Personal Information
We may disclose your personal information to third parties for legitimate operational purposes, including:
- Shopify and infrastructure/logistics vendors providing order fulfillment, payment processing, data analytics, and customer support.
- Marketing partners to facilitate online advertising and promotional campaigns.
- Professional advisers or regulatory authorities to enforce our rights or comply with legal requests under UK, EU, or international laws.
5. Relationship with Shopify
Our store is hosted by Shopify. Shopify processes personal information about your access to and use of the Services in order to provide and improve their platform. To learn more about how Shopify processes personal data, please visit the Shopify Consumer Privacy Policy (https://privacy.shopify.com/en).
6. International Transfers and Regional Rights (UK / EEA / Global)
We primarily serve customers in the United Kingdom and the European Economic Area (EEA), with services accessible globally. If your data is transferred outside the UK or EEA, we rely on recognized legal transfer mechanisms such as Standard Contractual Clauses (SCCs) to ensure an adequate level of data protection.
Depending on your jurisdiction, you may have rights regarding your personal information, including:
- Right to Access / Know what data we hold about you.
- Right to Correct inaccurate data.
- Right to Delete your personal data.
- Right to Object or Withdraw Consent for marketing activities.
7. Retention and Security
We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, resolve disputes, and maintain legal/accounting records. While we implement robust security measures, no electronic transmission over the internet can be guaranteed as 100% secure.
8. Contact Us
If you have questions about our privacy practices, wish to exercise your rights, or submit a request regarding an unactivated SIM return within 10 days of purchase, please contact us via email at:
- Primary Support: info@simpluscards.com
- Customer Service: hello@simpluscards.com